Your CRM Is Sitting on a Goldmine. We’ll Prove It.

During the boom years, most agencies bought leads in bulk. Some converted, many went quiet. But here’s what’s changed: the market has cooled, properties are taking 6–9 weeks to sell, and buyers who went quiet in 2023 are now re-engaging. The contacts you stopped following up with are suddenly worth chasing again.

Why reactivation works now

When the market was hot, buyers moved fast and sellers didn’t need to negotiate. Today, buyers are more selective and sellers are facing 13% negotiation margins — among the highest in Spain. That means the contacts who went cold six months ago are now more motivated to talk, not less.

The problem isn’t that your database is dead. The problem is that nobody has asked it the right question in the right way. A blunt “are you still looking?” gets ignored. A simple, well-timed administrative question gets a reply.

How the reactivation pilot works

• 1
  Database review and segmentation We review your existing CRM contacts and segment them by last contact date, buyer/seller status, and property interest.
• 2
  Multi-channel reactivation sequence We run a structured campaign across email, SMS, and AI voice — using proven, non-salesy language designed to start conversations.
• 3
  Fixed-period pilot We run the campaign for a defined period (typically 30–45 days) and track every response, booking, and valuation request.
• 4
  ROI report and scale decision You receive a full report showing response rates, valuations booked, and projected ROI. If it works, we scale it. If it doesn’t, you walk away.

Why this is a low-risk bet

You already own the database. It’s not costing you anything sitting there. The only question is whether it’s worth waking up. The pilot answers that question with real data — not projections, not promises, just actual response rates from your actual contacts.

If the pilot generates even a handful of valuations, it pays for itself immediately. If it generates nothing, you’ve lost nothing except the pilot fee — and you’ll know your database isn’t worth pursuing.

What happens after the pilot

If the pilot works, we’ll discuss scaling the campaign to your full database or running it on a monthly retainer. If it doesn’t work, you’ll have a clear, data-backed answer as to why. Either way, you’ll know more about your database than you do today.